his name is linux
I have seen the IBM Open Linux commercial 3 times this afternoon, and I think it’s brilliant! THAT, to me, is fantastic advertising. Says nothing about whatever “linux” might be, but I guess the commercial isn’t for people who don’t know what linux is already. It’s a gorgeous announcement that IBM thinks it is the future… and it may very well be. Almost an IBM commercial, almost an Apple Think Different commercial, almost perfect. Awesome work, Ogilvy.

yeah… gotta love intelligent advertising.