iPod mini
Steve Jobs announced the iPod mini at the MacWorld conference keynote speech a couple hours ago. Small, 3.6oz, 4GB, 1000 songs, colored, and beautiful. At $250, I think it’s too pricey. I think they should have opted for a $179 2GB version or something like that, but Jobs is a genius, so we’ll see what happens.
It is beautiful though, and the rocking scrollwheel is yet another user interface breakthrough for Apple. I can’t wait to see how it feels.

The iPod is the single best use of marketing out there. Once they realized how popular it was, they designed an iPod for everybody. Elaine over here is the only person that thinks the iPod is too bulky. But she wants this mini version.
Want the catalog of a radio station in your pocket? Get a 40GB. Want something that looks cute and hold your 40 CDs? Get the 2 GB. Have Windows? What do we care, get an iPod anyway. Worried about the battery? Now we’ve got a cheap program to replace it. There’s a whole cottage industry designing accessories for the iPod and they’re all doing well.
Just goes to show, the best marketing reflects what your customers actually want. And then everybody wins.
Am I the only one in the world that doesn’t understand why I would pay $250 for a 4gig iPod mini when I can pay $50 more, and get a $15 gig iPod?!?!?
No!
Is it too much to ask to get a radio in one of these things? Yes yes I know you all have huge mp3 collections and everything on the radio sucks. Bullshit. I know many of you, especially Diclerico and Rossi, love it when they play an old school guido hit on 103.5 that you forgot about. Then there is Seaton Hall pirate radio for metal, and various talk shows from Stern to Terry Gross. Is it so much to ask to be able to turn down Nine Pound Hammer to catch This American Life? They could put a radio in, make it 12 pounds and call it the Mitchell Sucks Ipod and I would still buy it.
Don’t you know Mitchell, those of us with iPods would never listen the the RADIO like a heathon! Radio’s are for the types of people who ride the BUS - PUH-LEESE!.
But seriously I totally agree - there are so many times I’d trade my 20gig iPod for a $4 A.M. radio to listen to WFAN or the Yankee game.
Instead Steve Jobs tries to distract us with pretty colors
Yeah, thanks for that.
They should sell a ipod version at $99.99 to go with buying songs at $.99 - that would be good marketing.
by the way mitchell, rossi , diclerico - i have those old guido songs you forgot about.
Radio sucks - to many commercials and stupid talk from the djs.