dog judo
Sometimes advertising people get it right. Sometimes there an exceptional creative director in a room and he is funny and clever and has his finger on the pulse of world. Most of the time they suck. I can’t count the number of times a client has said “We need a viral campaign. Something that has “legs” of its own.” This is code for “I don’t want to pay very much, but I want to take advantage of the “internets”" What I never yell out loud in the meeting is, “OUR CREATIVE DEPARTMENT SUCKS! They couldn’t write a funny line if we hired Seinfeld tomorrow.” (disclaimer: not my current company - the creative department rocks!) Instead I nod and pretend it might happen. It never does. But it can. That’s the thing. There’s always hope.
I’m ranting, but Virgin Mobile just hit one out of the park. I have been watching and re-watching these Dog Judo movies all night tonight. You HAVE to see this. So fucking funny.
According to Rob, this is the best line: “you’re marked, you fat, floppy-eared git”
According to Matt, this is the order of quality of the 4 movies: power date = #1, easy = #2, busy = #3, purist = #4
Enjoy.
[thanks Matt.]
