Amazon.com using AJAX to sell bling
Amazon.com is using AJAX to create a clever little app for choosing diamonds of all things. (unfortunately, it’s not working in Safari) First of all, I had no idea Amazon sold diamonds. Who the fuck would buy a $20k diamond engagement ring from Amazon.com?? More importantly, this is a natural and clever (though admittedly specialized) fit for AJAX, and one of the first uses of AJAX I’ve seen in eCommerce. Expect a lot more of this in the next few months. Contrary to popular belief, Google isn’t the only company with clever little designers and programmers (thank god)…
[via brian’s brand new IA blog.]
Wow. This tool is really nice actually and web tools don’t usually tickle me too much. But I’m a utilitarian and this is a highly functional thing! It moves so smoothly and works very fast. I think I learned more about diamonds playing with that thing for five minutes than I have collectively over my whole life.
One of those things I learned is that my intial inner-excitement at learning that my girlfriend hates diamonds has now waned since the precious gems she prefers now seem far more expensive than the $1600 VS1, H .5 carat diamon I found using that tool.
Will my kicks in the ass never cease?