There is has been MUCH talk over the last few months and weeks about whether or not Google is launching its own Instant Messaging client. Recently, many folk have theorized that Google would adopt the Jabber IM protocol as the standard. I didn’t care very much either way, but still am guessing that their IM will eventually include conversational contextual advertising, as in, ads on the said that have something to do with whatever you are typing. It makes too much sense and the technology is already in place. Well, I guess time will tell what will happen with the ads, but the rest of the questions have already been answered. Google Talk went live tonight.
Of course, it will be in Beta form for quite a while, or maybe indefinitely, but there is a Windows client application that uses Jabber protocol, but users on other platforms can use almost any Jabber supporting client, like Adium, Trillion, iChat, GAIM, etc. The Google client supports typical text IM, plus emailing directly (a feature I;ve been asking for in IM FOREVER), and voice (like iChat AV). Very nice start, but…
I have no idea where all this is going. I am always excited to see how Google will shake shit up, and at least my prediction is that they will add more premium features in exchange for contextual ads. We’ll see.