Mini Roof Studio
I don’t think I have to tell anyone here that Mini (you know, the cars) consistently have the BEST marketing and viral marketing campaigns I have ever seen. I hope I don’t have to remind you about the whole Counterfeit Mini commercials and DVDs. In any case, their new online effort is fantastic in so many ways.
Mini Roof Studio allows anyone to upload designs for the roofs of Minis. Any style, any colors. Your design gets added to a gallery of cars browsable through a sweet zooming interface that even includes content tags so you can link smartly from subject to subject.
Designs are available as downladable files that can be easily turned into real roof decals at any local car customizing shop. Too good. There are some amazing designs up there, kind of like skateboard graphics for your car, and someshit ones too, kind of like shit for your car. All in all, just another really smart, well executed idea from the same folks that brought you a counterfeit Mini made out of two motorcycles duct-taped together.
[thanks Jess.]
