hammer and coop
More near-perfect advertising from Mini Copper. Hammer and Coop is a strange Knight Rider spoof starring a guy with a mustache who kicks a lot and Mini Cooper called “Coop.” The short episodes have a really stunningly high production value, plus the scripts are funny, and the car is awesome.
(You might remember the CCC or Counter Counterfeit Commission campaign from a few years back. That is probably the single best piece of brand advertising ever put out there. Simply too good.)
[thanks to Clare for pointing this one out.]


Too funny.
That’s Brian Callen, the guy from Old School who works at the diner and says, “Love. What a motherf***er.” So good.
You know it looks good but I just can’t get over the fact it is just a big commecrical.
These new commercials are a joke. Their original idea of BMW Films under Fallon Worldwide was simply a work of art. Their advertising hasn’t been very effective this entire year anyways.