hammer and coop

More near-perfect advertising from Mini Copper. Hammer and Coop is a strange Knight Rider spoof starring a guy with a mustache who kicks a lot and Mini Cooper called “Coop.” The short episodes have a really stunningly high production value, plus the scripts are funny, and the car is awesome.

(You might remember the CCC or Counter Counterfeit Commission campaign from a few years back. That is probably the single best piece of brand advertising ever put out there. Simply too good.)

Hammerandcoop

[thanks to Clare for pointing this one out.]

3 Comments to “hammer and coop”

  1. Lyle said something

    Too funny.

    That’s Brian Callen, the guy from Old School who works at the diner and says, “Love. What a motherf***er.” So good.

  2. courtney said something

    You know it looks good but I just can’t get over the fact it is just a big commecrical.

  3. Anshoo Arora said something

    These new commercials are a joke. Their original idea of BMW Films under Fallon Worldwide was simply a work of art. Their advertising hasn’t been very effective this entire year anyways.

Leave a Comment

You can use these XHTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>