McCafe
McDonald’s is in the middle of launching a Starbucks-like coffee shop called McCafe around the world. I don’t know if it will be popular or not but I do know that it will be about a year and a half before every other corner in NY is one of these fucking things. Here’s a photo of one in Berlin. So who cares? Well, not me, until I saw this really gorgeous print ad for it on I Believe in Adv.
Great photo. Just thought I’d share it.
[via notcot.]
OK, I know it’s a coffee bean… BUT it looks like a rotten, disgusting burger. And that can’t be good for business, can it?
Vomit.
Oh, I don’t know andrew. I don’t think it looks like a rotten burger at all.
I think it looks like a dirty ass. Either way, it doesn’t make me hungry.
We’ve had McCafes in Australia for a couple of years now. I’d like to report that their coffee is terrible but it’s not too bad. I still prefer to buy my coffee from a ‘real’ cafe but McCoffee is OK in pinch, and in my opinion better tasting coffee than Starbucks. Although I was in a McCafe the other day and they had some banana mochachinno thing which worried me.
Incidentally, the McCafe’s are located within the restaurant, they’re not opening a chain of separate coffee shops. Well, that’s what they’ve done in Australia anyway.
I also see ‘rotten burger’ before I see ‘coffee bean’ in the above photo. I thought it was something from Morgan Spurlock’s ‘Supersize Me’ doco at first.
I agree with Andrew — my first thought before I read the article was, “Wow, someone has taken a nice artsy pic of a real Mickey-D’s hamburger.” After reading the thread and finding out it’s a coffee bean, I had to do a few double-takes. Really, it’s not a hamburger? Bleh — it does not make me want to have a drink at McCafe at all; the name itself is off-putting enough.