http://www.chrisdiclerico.com/2009/01/18/lifes-for-sharing/ like a punch in the knows. Tue, 01 Jun 2010 16:14:58 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.chrisdiclerico.com/2009/01/18/lifes-for-sharing/comment-page-1/#comment-209585 Mark Feigenson Wed, 04 Feb 2009 21:04:30 +0000 http://www.chrisdiclerico.com/2009/01/18/lifes-for-sharing/#comment-209585 I can definitely appreciate the choreography and the logistics that went into an effort of this magnitude, but there was a time when great guerilla advertising was actually relevant to the product or service it was selling. Other than a surprising attempt to get people's attention, I just don't see the connection with phone service or 'sharing'. Nike painting a swoosh at the base of an escalator with the words "TAKE THE STAIRS"... now that's good guerilla. I can definitely appreciate the choreography and the logistics that went into an effort of this magnitude, but there was a time when great guerilla advertising was actually relevant to the product or service it was selling. Other than a surprising attempt to get people’s attention, I just don’t see the connection with phone service or ‘sharing’. Nike painting a swoosh at the base of an escalator with the words “TAKE THE STAIRS”… now that’s good guerilla.

]]> http://www.chrisdiclerico.com/2009/01/18/lifes-for-sharing/comment-page-1/#comment-208572 Redd Sun, 18 Jan 2009 19:16:57 +0000 http://www.chrisdiclerico.com/2009/01/18/lifes-for-sharing/#comment-208572 cool. reminds me of this: http://www.youtube.com/watch?v=jwMj3PJDxuo cool.
reminds me of this:
http://www.youtube.com/watch?v=jwMj3PJDxuo

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