It seems that there is a widening gap of complete misunderstanding in this country, and maybe the world. Young vs. old, consumers vs. producers, haves vs. have-nots, conservatives vs. liberals, religious vs. secular, republican vs. democrat, catholic priests vs. 10 year old boys, etc. I don’t have the time or the energy to get into all these conflicts and misunderstandings. I’ll just try to summarize them quickly:

Old people think young people don’t care about things. They’re wrong. Young people just care about different things.

Producers think consumers will buy any old shit, including media (music, movies, books) in any new format at any new price over and over again to keep their executives in their cushy offices. They also think people are pirates and thieves. They’re wrong. Consumers know better now and just want a fair price for a reasonable thing.

The haves think they can continue to widen their distance from the have-nots, but they can’t, and that’s really scary for them. The time of the have-nots is coming and that will change everything.

Conservative and liberals have different ideologies. When you form opinions and make decisions based on ideology instead of reality, you are always wrong. You are always wrong.

Religion is just another ideology.

The republican party and democratic party are just other religions.

Catholic priests have abused young men and women for hundreds of years and church leadership has covered it up. As it turns out, those young people didn’t actually want to have sex with those old men. Also, if you believe in god, he didn’t want that either. And then their is a small matter of the law. So it looks like things are coming crumbling down and that will be a good thing.

So that brings me to this simple video about the Future of Publishing. You can’t help but be impressed by the twisting of the phrases.

Well, you’ll be less impressed when you watch this original video called the Lost Generation. It’s about a completely different subject, but from what I can tell, is the first to use this ordering trick.

Both videos inspired this post and are worth watching.

One Comment to “misunderstandings”

  1. robin said something

    Uncanny. I think we repurposed this technique in a recent pitch.

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